A new mascot was recently announced to take over the promotional role vacated by the scandal-plagued Tsuyoshi Kusanagi for the impending transition to all-digital broadcast in 2011.
Chidejika (a word-play on “terrestrial digital broadcast” and “deer”), the anemic-looking deer with antennae for antlers immediately spawned hundreds of antenna-horned characters, mostly cute little moe girls and parodies [...]
















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